Welcome to the Fizz Trophy Case! Here you will find word of mouth marketing awards and client stories that we're especially proud of.
Referred to by Ad Age’s Bob Garfield as “one of word of mouth marketing’s most famous case histories”, bringing back PBR continues to set the standard for success. The process was lead by Ted Wright (Fizz’s managing partner) and Neal Stewart (then PBR’s brand manager). Today, PBR’s growth trajectory still leads it’s category making the brand turn around one of both longevity and greatly increased profitability.
“Chocolate milk is the best drink to drink after strenuous physical activity”. Fizz’s mission was to make this thought part of the common wisdom of every middle school, high school and college athlete in America. With chocolate milk consumption up 48% for Fizz’s client and their major markets the #1, #6 and #15 most popular chocolate milk DMA’s in the country, Fizz is well on it’s way to making it’s client’s dreams a reality.
Ted Wright (Fizz's managing partner) and Neal Stewart (Rainier's brand manager) teamed up with some creatives in Seattle to revive Seattle's hometown beer - Rainier. Lo and behold, the program won a Gold Clio. Rainier's volume and profitability also came screaming back which made the CEO boss very happy.
Made from the hands of Tito himself, this juice you can’t pass up! Hailing from Austin, TX this handmade vodka started in his back yard and through word of mouth is set to sell over 250,000 cases this year.
Researchers and nutritionists at the University of Indiana found that chocolate milk, the drink of little kids, was the perfect beverage to drink after strenuous activity. Fizz used this insight to create a word of mouth marketing campaign that delivered the message to high school athletes through trusted resources - former NBA and NFL athletes and college and high school coaches.
The results? Chocolate milk sales skyrocketed. Kroger’s chocolate milk sales in the Cincinnati region increased an incredible 475%. That is a Kroger system-wide record for increase in milk sales; Kroger management could not believe so much milk was being sold. In markets across Ohio, milk consumption increased 12-28% YTD as verified by IRI Scandata. This was 10 times the rate of the rest of the country.
Globally, 1000 children die every day because the fuel oil lamp that provides them light to study by gets knocked over and burns them severely. Fizz’s mission is nothing less than to end this tragedy by 2015 using word of mouth marketing to inform and activate world leaders to the solution – PureRay light bulbs. Of everything that Fizz and it’s employees have been involved with over the last ten years, the prevention of just one child’s pain outweighs everything else.
In November of 2009, Fizz was honored to win the Humanitarian/Environmental WOMMY. Fizz would like thank the good folks at PepsiCo for their support of this vital area as well as their embracing of WOMM as the most effective means of commercial communication. Fizz would also like to thank Jef Wallace, CEO of PureRay, and the rest of his team for being great clients to work with. Finally, all of us at Fizz would love you to stop by the PureRay website, www.pureraycorp.com, and see for yourselves how to get involved.
A recent addition to our trophy case, we are proud of this client and how they have embraced word of mouth marketing to drive the gross sales 3x of 2009’s totals by 2013. Stop back by this year as we update this entry with stories of Laura Mercier’s success in driving their sales skyward.
Fizz is well on it's way to helping Hansen's meet it's aggressive growth goals for their Hansen's Natural Soda lines with a fully integrated word of mouth marketing program. Already we are seeing big jumps in distribution and a greatly increased digital presence featuring tons organic, consumer content. With spontaneous enthusiasm about this program from Hansen's sales force and retailers like Whole Foods, we are expecting great results from this program.
